Testimonies, Vol. 7

Our periodicals have been offered for a limited time on trial at a very low figure; but this has failed of accomplishing the object designed--to secure many permanent subscribers. These efforts are made at considerable expense, often at a loss, and with the best of motives; but if no reduction in price had been made, a greater number of permanent subscribers would have been obtained.

Plans have been made for lowering the prices of our books, without making a corresponding change in the cost of production. This is an error. The work should be kept on a paying basis. Let not the prices of books be lowered by special offers which may be termed inducements or bribes. God does not approve of these methods.

There is a demand for low-priced books, and this demand must be met. But the right plan is to lessen the cost of production.

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In new fields, among ignorant or partially civilised peoples, there is great need of small books presenting the truth in simple language and abundantly illustrated. These books must be sold at a low price, and the illustrations must, of course, be inexpensive.